Włoskiego nie znam , ale na angielski można przetłumaczyć translatorem google, który chyba w miarę nieźle sie spisuje - angielski chyba więcej osób zna .
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MASSIMILIANO NEROZZI
Accantonato forcibly the project 120 million euros, the failure of the Italian candidate to Euro 2012, Juve continues to work to the idea of fabbricarsi a stadium worthy of the history of the club. Matter of budgets, mica only prestige, because, as noted a research published by French daily "Le Monde", the revenues produced by a plant owned, and all that one can build around, are becoming one of the key voices in company accounts. "Juventus want to achieve important results on the ground and balancing budgets, because affordability is the best guarantee of continuity of sports results," says Blanc, managing director bianconero.
Revenues Zero, zero victories. So, if the priority is the team, as has repeatedly reaffirmed Blanc, without a stadium that is much more than a simple container for matches, in the long run we would go nowhere. "To achieve this objective continues, it is vital to diversify the sources of income by increasing the quality of the stadium and therefore public participation, which must be upheld and adequately involved in the show. The stadium will be discussed again at a meeting of the BoD, convened for Tuesday. A step that not s'annuncia decisive importance yes: Blanc had hoped to reach a decision "within the year".
Recently, in bianconero had discarded the idea of a minimal retouching: "I do not think we will blow a white" on the table so were two variants, the scale of uniforms: minimum roof, over twenty-five million euro. La Juve, in short, does not want to limit itself to a mere under old Delle Alpi. Obviously, the extent of expenditure move proportional revenues, starting dall'obolo that a sponsor must pay in order to give the name to the structure, as now happens in the biggest stadiums in Europe. The company bianconera, meanwhile, has already begun to change marketing strategies: "Our objective illustrates yet Blanc - is to select partners to enhance the visibility and build shared projects. Select, it means reducing the number of brands and create a "club" limited 12 leading companies that give visibility which represents the authority, consequently increasing revenues. This makes it possible to maximize the investment of partner companies: for this reason Juve is the only company in Italy to expose a single row on board advertising field.
New paths were opened with contracts Gigi Buffon and, in particular, Alex Del Piero, who will have to innovate management of the image. During negotiations for the renewal of the contract of captain, in fact, in addition to football talents in the number ten, the club has weighed as well as testimonials of Pinturicchio, markets and products still virgins. The other face is that of loyalty: "Juventus-to continue - is the first Italian company to have launched the" Membership ", which have already joined more than 20,000 juventini to create a more direct relationship with their fans, creating a website "premium", which represents a new channel of communication with the public.
The real challenge, however, is that the new stadium because plants Italians, by 'fan-oriented "have become" family-oriented "has long Professor Alberto Santa Maria, a professor of international law at the University of Milan and chairman the Second Board of Licenses Cup of Figc: "Juve is already working in that direction - Blanc answers - and not only because all'Olimpico is the forum" family ", but because since last year, we added entertainment elements that contribute to give the public a more rich and create a festive atmosphere that drives away the violence and discourages excesses.
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MASSIMILIANO NEROZZI
TURIN
Among the projects, architects illustrated yesterday by the board of directors, and projections that affiancavano possible robust investment resulting revenues, there was also a figure, seven million, that alone can explain why build a home for Juve remains a good idea, then obliged, wanting to compete at the highest levels in Europe. Among those seven million, in fact, runs the sum that no end in crates bianconere just for Olympic play in the small: a Juve-Inter inside a box like old Delle Alpi, would have yielded about 2 million euros, 1.5 in the withdrawal more than two weeks ago. In the current house, the club can sell about 3,000 tickets, with the new stadium, and current subscriptions, will rise to about 35,000. Many others, according to the study projects, would be the revenues that trascinerebbe behind a new plant. The final choice has not yet been made, but the goal is to take a road by the end of the year: "Now is premature to talk about a final decision, confirmed yesterday President John Cobolli Gigli.
Before you draw a route so strategic to the future of society "- after the team is the most important issue," said the financial director Michele Bergero-members of cda well want to assess the numbers, and this will be many times in the next few weeks, until December BoD, which s'annuncia crucial. Excluding a mere put under Delle Alpi - "Do not give a white coup," he explained to the Jean-Claude Blanc - essentially remain on the table two projects, involving various financial commitments and consequent (potential) revenue. Above all these depend on the vote. Just to give an idea, a European plant, it would be attractive to appiccicargli the name of a sponsor, as is now customary in major continental club: they range from top dell'Allianz Arena in Munich, contract by 6 million euros per season, to 4.5 home Arsenal, with 4 of Borussia Dortmund. The order of magnitude which aspires to Juve.
Despite the desire to build the stadium is now obvious, it is clear that any public benefits would help: "Have we facilitated funding simplify the work," explained yet Cobolli Gigli that tomorrow will be in Rome for the informal meeting of Presidents. And the journey to the capital could also be an opportunity to check's real intentions. Just today the Ministry of Sports will be considered the dossier prepared by the Commissioner of the Federation and vice chairman of Coni, Luca Pancalli: on the agenda will be the principles to indicate who will build the plant gaming property. Sfumata an opportunity rates facilitated with the rejection of the application to the Italian Euro 2012, has riparlato stadium under the new legislative framework on TV rights. The tool will be the Foundation for the mutuality general, one of the innovations introduced last week. In cases of new institution, in fact, a body purely private, should be included from 35 to 40 million a year. Millions of euros for the development of nurseries, the world of amateurs, two projects disciplines season for those who are not football, but also, and above all, security in stadiums or restructuring or creation of new facilities. According to preliminary estimates, the Foundation for mutuality is not indifferent find resources to make the stadiums. On the one hand, there is the Finance and 20 million euros earmarked for remake plants utilizing mortgage rates facilitated other, in fact, possible funding of the new entity, with 35-40 million a year by allocate among the targets, the brick for the new forums. Something could change, even for Juve.
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